ABOUT ACT DESI
INITIATIVES
SPECIAL SHOWS

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ACT Desi with RJ Vikas

ACT Desi is produced and hosted by Vikas Sharma aka Desi RJ Vikas. He is a seasoned marketing and communications professional with over two decades of experience in creating and managing integrated communications campaigns for diverse industry clients. Passion for media, entertainment and to create something meaningful led Vikas to create ACT Desi, a differentiated media platform for the diverse Indian and international community in not just Australia but across the world. To know more about Vikas, visit his professional profile on LinkedIn.

About the show

ACT Desi: A Journey of Connection, Culture, and Community Building In the rich tapestry of languages, the word 'Desh' holds significance as it translates to 'country' in Hindi, one of the top five languages spoken worldwide. Derived from this linguistic root, 'Desi' encapsulates the essence of being a 'countryfolk.' While predominantly spoken in India, this linguistic connection resonates across borders, finding a place in neighbouring countries like Bangladesh, Sri Lanka and Pakistan, where Hindi is understood and spoken. From its inception, the vision for ACT Desi was to create a platform to address the challenges faced by migrants, amplify local success stories, and impart knowledge about Indian cultures and traditions. More than just a community radio show; it serves as a bridge between our motherland, India, and our adopted home, Australia, embracing and respecting diverse cultures and values. With over two decades of experience in brand building and reputation management, I recognised the imperative to effectively leverage every communication tool to fulfill ACT Desi's vision and reach boarder audience. The key challenge was to optimize content to suit various platforms, whether through the airwaves (https://www.2xxfm.org.au//shows/act-desi), on a dedicated website (www.content-artist.com/actdesi), or through active promotion on social media channels (www.facebook.com/actdesifm and www.instagram.com/actdesi). Today, I am thrilled to announce a significant milestone in our journey. After four successful years of nurturing ACT Desi, it has officially become an incorporated Association, known as ACT Desi Inc. This transformation empowers us to engage with the community on a broader scale and deliver the focused outcomes we aspire to achieve as we continue to grow. In essence, 'ACT Desi' represents my personal commitment to bridging cultures, celebrating diversity, and strengthening our community.
"Integrating content that covers topical to multicultural issues, news, events, profiling the talents, both established as well as budding within the community in an engaging way through music using digital/social media is what ACT Desi has achieved since the time of its inception in 2019. " The show represented multicultural identity of India on ABC Radio's where the host of ACT Desi was interviewed talking about diversity of Indian music.
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Special shows

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ACT Desi Initiatives

  • ACT Desi Youth Connect - a platform for 'Desi' youth to share their concerns, issues and joys free of any judgement or prejudice and become their voice in Australia.
  • ACT Desi Live - a concept started through the facebook page of ACT Desi to conduct interviews.
  • Bringing special guests and initiating discussion on topics concerning mental health, climate change and travel ban.
  • Binding the community around events and showcasing diverse cultures, traditions and music through talking to the community leaders and experts.
  • Running the episode showcasing the musical connection between India and Australia
  • Regularly running research-based shows.
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ACT Desi Youth Connect

A platform for 'Desi' youth to share their concerns, issues and joys free of any judgement or prejudice and become their voice in Australia. Wanna become a part of this initiative? Click on the image below and fill up the form.
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