The Abbey By Daana Promotional Plan
- Client Brief
- The client requested a digital marketing proposal for promoting The Abbey By Daana Catering venue and Daana Catering outdoor catering services.
- Target market:
- South East Asian and Caucasian for wedding and functions Schools, Uni, Association, Sports Clubs, music and cultural events and SME for events and corporate networking, social functions/awards night etc
Content Artist Proposal
- A sustained digital marketing strategic campaign for 6-9 months.
- Creation of fresh digital assets/content (text, photo and video) to be used during the campaign through capturing high-quality visuals showcasing venue spaces, catering setups, and event highlights.
- Consistent branding across all platforms.
- Promotional content calendar based on themes aligning with wedding seasons, cultural events, and business networking periods.
- Paid Ads
- Utilise Google ads for lead generation and
- Facebook and Instagram due to their extensive targeting options
- Advertorials in magazines
- Email Marketing
- Building an Email List:
- Implement lead generation strategies on the website and social media.
- Encourage visitors to subscribe through exclusive offers
- Create monthly newsletters featuring special offers, event highlights, and behind-the-scenes content.
- Graphic Design:
- Design engaging posts, stories, and newsletter template
- Consistent branding across all platforms
- Develop compelling copy for email campaigns and ad content.
- Craft engaging captions and descriptions for social media posts.
- Content Creation:
- Develop visually appealing and informative carousel ads / videos
- Content Creation: TBD (one time)
- Email Marketing: AUD $300 per month optional (includes newsletter)
- Meta Ads: AUD $500
- Google Ads: AUD $500
- Campaign Management: AUD $ 500 per month
- The campaign management fees exclude resources directly required for content creation including but, not limited to stock footage, music etc.