The Abbey By Daana Promotional Plan


  • Client Brief
  • The client requested a digital marketing proposal for promoting The Abbey By Daana Catering venue and Daana Catering outdoor catering services.
  • Target market:
  • South East Asian and Caucasian for wedding and functions Schools, Uni, Association, Sports Clubs, music and cultural events and SME for events and corporate networking, social functions/awards night etc

Content Artist Proposal

  • Recommendation:
  • A sustained digital marketing strategic campaign for 6-9 months.
  • Creation of fresh digital assets/content (text, photo and video) to be used during the campaign through capturing high-quality visuals showcasing venue spaces, catering setups, and event highlights.
  • Consistent branding across all platforms.
  • Promotional content calendar based on themes aligning with wedding seasons, cultural events, and business networking periods.

Promotional Strategy

  • Paid Ads
  • Utilise Google ads for lead generation and
  • Facebook and Instagram due to their extensive targeting options
  • Advertorials in magazines
  • Email Marketing
  • Building an Email List:
  • Implement lead generation strategies on the website and social media.
  • Encourage visitors to subscribe through exclusive offers
  • Newsletter
  • Create monthly newsletters featuring special offers, event highlights, and behind-the-scenes content.

Campaign Management

  • Graphic Design:
  • Design engaging posts, stories, and newsletter template
  • Consistent branding across all platforms
  • Copywriting:
  • Develop compelling copy for email campaigns and ad content.
  • Craft engaging captions and descriptions for social media posts.
  • Content Creation:
  • Develop visually appealing and informative carousel ads / videos

Budget Estimate

  • Content Creation: TBD (one time)
  • Email Marketing: AUD $300 per month optional (includes newsletter)
  • Meta Ads: AUD $500
  • Google Ads: AUD $500
  • Campaign Management: AUD $ 500 per month

  • The campaign management fees exclude resources directly required for content creation including but, not limited to stock footage, music etc.

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